Power Pussy by Erika Lust

If you don't know Erika Lust yet, well, she is an award winning erotic filmmaker from Sweden, a very bright spirit, who defines her work as ethical adult cinema! I am not a huge porn adept but i have to admit that her films redefine the aesthetic and the concept of a genre, which has been for too many years about showing erections and orifices, and even worse, degrading the image of women.

"Instead of being sex-positive about people connecting through sexuality, which I feel is something fantastic, it’s about men punish-fucking women.” says Erika.

In 2017, Erika launched her own clothing line, Power Pussy Apparel by Erika Lust to celebrate the 100th film on XConfessions: T-shirts, underwears, hats, and tote bags with explicit and sex positive feminist slogans! The idea is to reclaim the word "pussy", giving it back to whom it is due: Women! To be a Pussy is powerful and positive. I like the idea!

And I like people with good ideas, who are not out there just to make profit, but who want to make the world a more caring & safer place. It may sound cheesy but i am tired of selfishness.

I was touched by the letter that came with my Power Pussy package. Erika basically told me that she finds CBG's work great, and that giving a voice to talented artists and fighting for diversity and equality is priceless. I agree ;)

So here i am doing this photoshoot on a grey winter sunday in Berlin at Blogfabrik. Super comfy studio, great conditions for an empowered pussy shooting. Girls, they wanna have fun! And I had a lot of fun doing it. It was not just about wearing regular tshirts, panties or tote bags. It's about empowering messages. It feels great to be a goddamn pussy! And, Yes I am a "nasty feminist"! Yes, I am a "Barcelona bitch"! I am whoever I want to be, and no-one is going to ruin that good vibe feeling.

We need to be proud women and feel how powerful it is to be who we are, as we are, within ourselves.

Of course, it's not a t-shirt that will teach us how to deal with the everyday crap but it certainly helps to stand for what we believe in.

(Tr)Eat your woman right? of course! How come we still need to claim this? It is absolutely important that we, women, get the respect and pleasure we deserve, don't you think?

Sex-positivity, sure sounds good to me! :D
Thank you Erika!

Oh and good news! You get a 10€ coupon for your digital purchases of the most ethical adult films on store.erikalust.com during 1 month with the code CURATEDBYGIRLS (valid until March 6th, 2018).

photos © Curated by GIRLS
featuring @itslittlevoice