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Eva Zar is a New-York based artist/curator with Russian roots, who grew up in Vienna, Austria. Awarded a Michael C. Toth scholarship and a Provost scholarship she started her Master of Fine Arts with a major in photography at the renowned Parsons School of Design in 2016. Her roots influence her on a daily basis, shaping her workflow and style.
The photographer captures people in an offline space outside of social media. She exposes and celebrates the background work that goes into virtual performances. Exploring the intimate and fragile moment before the staging of a selfie, the messy room that gets cropped out of the frame, and the way we create personal space when nobody watches. In her world, her subjects’ phones are part of the set design, their beds and rooms become stages and studios. Zar also has an obsession with fruits, good conversations, and inappropriate daily life details.
Right now, she is continuing her MFA at Parsons and releasing her first book called “Say My Name”.

Staging ourselves on a daily basis on social media has become the new normal. We create the personalities we want to be. We curate pictures and videos of everyday moments that are not necessarily true to the reality of our daily routine. Every picture, every video, every caption has to be perfect—a virtual oil painting. Our social-media accounts have become our personal exhibition spaces; we are the artists, the curators, the technicians. We are the lights, the frames, the captions. In a time when we are told we’re never alone, we tend to believe that privacy vanishes from post to post. The intimacy of taking pictures of intimate moments disappears because we focus on taking a picture for our audience and their reactions—hearts, likes, comments—and no space remains for capturing the natural, the raw, real life.

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