“Option, Command, Escape” by Florentina Leitner & Julia Hovve

Emerging designer and recent Antwerp graduate Florentina Leitner teamed up with young London-based photographer Julia Hovve to produce “OPTION, COMMAND, ESCAPE”, a unique editorial based around ‘instaquotes’ – telling people how to date, how to live, often made with algorithms like a new cyber religion. 
The film is based on the same concept and a collaboration with band LOVE GOOD FAIL for their song Poolboy.

CREDITS
PHOTOGRAPHY: JULIA HOVVE @JULIA.HOVVE
ART DIRECTION: JULIA HOVVE @JULIA.HOVVE
ALL CLOTHES: FLORENTINA LEITNER @FLORENTINALIGHT
STYLING: CHRISTOPH RITTER @CHRISTOPHRITTERINOFFICIAL
MODELS:
LUKAS
EMILY @EMILYCROOKEDXO
JEMIMA @BINTIRED

FILM
SONG: POOL BOY BY LOVE GOOD FAIL @LOVEGOODFAIL
FILM: JULIA HOVVE @JULIA.HOVVE

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Erica McKeehen
Erica McKeehen