Rona Bar and Ofek Avshalom, the duo behind Fotómetro, created a series of portraits, PROOF OF EXISTENCE, together with creative director Bessy Huang and make up artist Elle McMahon. This ambitious project is a collaborative effort with young and emerging creatives and designers in London, and is set to be published as Fotómetro’s second book with Kahl Editions in London in 2025.
Focused on creating diverse characters in everyday scenarios, “Proof of Existence” stands as a celebration of individuality, aiming to reshape societal perceptions. Blurring the lines between reality and fantasy, the project combines documentary-style and staged images, striking a delicate balance between the extraordinary and the everyday. More than art, “Proof of Existence” is a celebration of freedom and self-expression, encouraging everyone to embrace their uniqueness and creativity.
We’re all strange characters who are a part of society. Through our work, we aim to make a social impact by changing the way we view others.
We advocate for solidarity, open-mindedness, and greater inclusion and diversity in the media and the world at large.
The creation of each character involved drawing inspiration from various elements. While some parts were pure products of our imagination, our team’s collaborative efforts made it possible to bring our vision to life.
These characters fearlessly showcase their unique identities and break free from societal norms and expectations. We hope their willingness to challenge the status quo inspires you to tap into the boundless potential of your own human spirit for creative expression and individuality.