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DO STRETCH AND ROLL_10

DO STRETCH AND ROLL

@rossimariaassunta

Maria Assunta is fashion styling student in Milan, who directed a campaign against body shaming called “DO STRETCH AND ROLL”. The project is about body positivity and aims is to sensitize the audience using irony and provocation.

The campaign is led by 3 slogans: “YOU NEED TO GET YOUR HAIR DONE” because women have body hair; “STRETCH IS BETTER” to show our skin and marks with pride; and “ROLL UP” to celebrate our curves.

I wanted to show all these features because every woman have them.

Art direction: Maria Assunta @rossimariaassunta
Photography: Arianna Genghini @callmepocahontas
Models: Madia Garganese @io_r_esistoanchesenonvuoi, Cristiana Pigazzi @crissa.pi, Giulia Tosi @towsea

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