Electro-pop sensation SUMif has released a new single, “Obvious.” With an unparalleled energy and drive, Steph Wells – the powerhouse behind SUMif – has been bubbling up with her unique sound. Jam-packed with delicious synth work and airy vocals, SUMif creates a sultry and captivating vibe that will immediately get you moving along to the music.
Exploring gender and sexual fluidity in her lyrics, videos and performances, SUMif is exactly the sort of pop force that the music industry needs.
“‘Obvious’ is about the moment you are finally able to see through the blurred vision of denial. The answer was always right in front of you, but it took someone, or something, else to truly allow you to see it in focus.”